In a significant development for the travel and tourism sector, Solustiq, a Turkish software and AI company, has positioned itself as the nation’s inaugural vertical AI company catering exclusively to this global industry. With its base in Edirne and offices in Istanbul and Dubai, Solustiq is pioneering the creation of AI infrastructure that the travel sector, contributing over $11 trillion to the global GDP, has been lacking. Despite employing a significant portion of the global workforce, the travel industry remains among the least technologically advanced sectors. Solustiq is part of an emerging trend of “vertical AI” companies that are crafting AI solutions specifically tailored to the intricate workflows and regulatory demands of individual industries.
Alper Tekin, the Founder and CEO of Solustiq, emphasized the need for AI systems that comprehend the unique operational landscape of the travel industry, stating, “The travel industry doesn’t need another general-purpose chatbot. It needs AI that understands GDS systems, hotel inventory APIs, regulatory frameworks like TURSAB, and the operational rhythm of a tour operator at 3 a.m. when a flight gets cancelled.” Solustiq’s approach diverges from the typical single-product SaaS model, offering a diverse range of AI-native products aimed at various components of the travel technology ecosystem. These include DataGreat, an AI market intelligence platform; SkilledAgents, a no-code platform for travel agencies to develop AI agents; VibePy, an AI code generation engine; and Vuln0x, an autonomous AI penetration testing tool for cyber security.
The company’s strategy is grounded in practical application, with its sister company, Safaryar Holidays, serving as a testbed for its products. Safaryar, a TURSAB-licensed B2B hotel wholesaler, and destination management company, utilizes Solustiq’s tools in real-world scenarios, providing valuable feedback. Furthermore, Solustiq manages over 90 travel-related domains, employing them as channels for distributing AI-generated travel insights.
Tekin identifies three pivotal factors propelling the adoption of vertical AI in travel by 2026: the disruption of legacy GDS oligopolies such as Amadeus, Sabre, and Travelport by AI-native infrastructure providers; the shift in “build vs. buy” economics, allowing smaller travel agencies to access AI solutions at competitive prices; and regulatory changes in the EU and Turkey, including Turkey’s Cybersecurity Law 7545, which push for modernization of travel infrastructure.
In conclusion, Tekin posits a clear choice for the travel industry: selecting vertical AI crafted by those with industry-specific knowledge over horizontal AI developed by outsiders. Solustiq, under Tekin’s leadership, is at the forefront of this transformation, offering AI-native software solutions designed to meet the unique demands of the global travel and tourism industry.
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