The most watched movie trailer in history is here, and it belongs to Spider-Man: Brand New Day. Released on March 17, the trailer for Tom Holland’s fourth MCU Spider-Man film crossed one billion views in just four days, setting a benchmark that no film promotion had ever come close to. With WaveMetrix reporting the total at 1.1 billion by Tuesday, the numbers continue to climb.
Brand New Day is part of MCU Phase Six and is a direct continuation of No Way Home, the 2021 blockbuster that grossed $1.9 billion worldwide. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it follows Peter Parker in a world that has completely forgotten him. Four years after the memory-erasing spell, Peter is still Spider-Man — but he is carrying that burden entirely alone.
The trailer’s first-day viewership of 718.6 million broke Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s 355.5 million. GTA VI’s entertainment benchmark of 475 million views in a day was also surpassed. These numbers collectively represent a new level of pre-release audience engagement that the entertainment world had never previously witnessed.
Beyond the statistics, the trailer proved to be a deeply emotional piece of storytelling in its own right. The portrayal of a Spider-Man who has lost everything — including the right to be known — struck a universal chord that transcended language and culture. Fan communities around the globe responded with an outpouring of creativity, emotion, and enthusiasm that sustained the trailer’s momentum for days.
Tom Holland leads the cast alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens July 31 and will screen in India in six languages in all premium formats. The most watched trailer in film history has set the stage for what could be an equally historic theatrical run.